Keynote Speaker Avinash Kaushik (mede mogelijk gemaakt door Measureworks), zal gedurende een 90 minuten durende sessie zijn visie geven op het thema van dit jaar: het optimaliseren van online marketing.

Goodbye Faith, Hello Data Driven Agile Marketing.

It is mind blowing to realize how much marketing has changed in the last decade and how incredibly data-driven an organization can be when it comes to digital marketing. No more sampling a tiny subset of the populace to extrapolate viewership of a program. No more guessing what creative, image, offer, or product will connect with your customers. No more creating strategy in a vacuum.

The web empowers you to take risk, learn from your mistakes quickly, unearth your competitor's strengths and weaknesses, listen to your customers and understand their behavior like never before.

In this session Avinash hopes to inspire you, change the way you think about online data and set you up to achieve your next promotion two years ahead of schedule by revolutionizing your company's digital existence.

Avinash Kaushik   Entrepreneur, author and speaker